The KAP score index and survey results serve as the basis developing national communication interventions and campaigns to inform the general public about forest crime and their negative impacts; and prompt positive changes in behaviour. In addition to guiding the campaign strategies, the results also provide an evidence base for monitoring and advocacy purposes by establishing key indicators that can be tracked and measured over time.

In this handbook, Chapters 1 provides step-by-step guide on using the results of the survey for planning the communications campaigns. Chapters 2 and 3 explain how to conduct a situation analysis while Chapters 4 and 5 analyse the KAP survey results and media channels. Finally Chapter 6 provides a framework for monitoring and evaluating results.