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Your Communications Journey Begins Here

How this Works

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How to use this handbook

The KAP score index and survey results serve as the basis developing national communication interventions and campaigns to inform the general public about forest crime and their negative impacts; and prompt positive changes in behaviour. In addition to guiding the campaign strategies, the results also provide an evidence base for monitoring and advocacy purposes by establishing key indicators that can be tracked and measured over time.

In this handbook, Chapters 1 provides step-by-step guide on using the results of the survey for planning the communications campaigns. Chapters 2 and 3 explain how to conduct a situation analysis while Chapters 4 and 5 analyse the KAP survey results and media channels. Finally Chapter 6 provides a framework for monitoring and evaluating results.

Sample Outline of a Campaign Plan

   

CHAPTER
GUIDE

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1
I. Introduction
  • Short overview of the plan

CHAPTER 1

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2
II. Situation Analysis
  • Problem statement
  • Current trends, data, evidence providing context to the problem statement
  • Identification/segmentation of key audiences

CHAPTER 2
CHAPTER 3

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3
  • Analysis of knowledge, attitudes and practices of target audiences
  • Identification of behavioural change outcomes, barriers to action and communication intervention
  • Campaign plan including messages, audiences, channels, timeline and budget

CHAPTER 4
CHAPTER 5

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4
IV. Expected outcomes
  • Indicators to track and monitor effectiveness of campaigns over time

CHAPTER 6

 

Glossary

CAPI Computer-assisted personal interview
CITES Convention on International Trade in Endangered Species of Wild Fauna and Flora
CSO Civil Society Organisation
FAO Food and Agriculture Organization of the United Nations
FRA Global Forest Resources Assessment
IDI In-depth interview

 

KAP Knowledge, Attitude, Practice
NGO Non-Governmental Organisation
NTFP Non-timber forest products
TTM Trans-theoretical model
UNEP United Nations Environment Programme
UN-REDD United Nations Programme on Reducing Emissions from Deforestation and Forest Degradation