This analysis presents the business case for sustainable Robusta coffee cultivation in the Central Highlands region of Vietnam. In recent years, intercropping models involving coffee interspersed with shade or fruit trees have demonstrated their potential to generate multiple benefits to smallholders and the environment. This analysis focuses on the economic benefits of transitioning from an intensive coffee cultivation model to three different intercropping models: avocado, durian and cassia siamea and pepper, and makes recommendations concerning the transition pathway that will be most accessible to smallholders.